Now Grow your Business

The funding from the Venture Capitalist finally arrived and you immediately started to expand the business. You hired salespeople. Perhaps you hired a Marketing Director. Other new Directors came on board. The business plan, developed to get the funding, swung into life. Suddenly everyone could feel the impact of having many more people pushing your business.

Don’t let the board down: meet your revenue projections
That was a few months ago. Somehow today sales aren’t happening as fast as you would like.

Your sales force is hard-working for sure. They’ve gone through their contact books, they’re attending the industry events (and have even asked you to sponsor that next great conference), and they’re working hard to be out there in the market meeting anyone who may have an interest. Yet it feels they’re only getting traction in a few areas and even then it takes a long time to convert. Much longer than you expected.

It’s clear you need new business, both from your existing large client(s), and from elsewhere. But it seems that every time you look, sales and marketing is trying something different.

Meanwhile, back at a potential client
Meanwhile, unknown to you, senior executives in several large corporates are wrestling with problems – problems you can help solve. They’re under pressure from the board to resolve them and are looking for discreet, trusted sources for help.

That evening, in an idle moment, they do what you do: go to Google and type in some words which describe their problem – a problem you can help solve. Google instantly returns millions of results…

Start building a relationship
How can you attract their attention at this point – and go on to build a relationship with them that results in a sale? These are executives who are not yet buying, so your sales force is unlikely to find them. What would happen though if these executives were to encounter a helpful (truly helpful, not self-serving) person or company on the internet? One that recognises some of the issues they’re grappling with, one that has researched the issues, one that has solved these types of problems before?

Find out more – and provide direction to your sales and marketing team. Download the free white paper: Now Grow your Business.