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David Allum, Senior Vice President, Innovapost
Innovapost is a major professional services and IT firm for postal companies. Part of the Canada Post Group, Innovapost was established in 2002.
Innovapost's business objectives were to:
The immediate challenge was to build awareness of the Innovapost brand in Europe and help develop a pipeline of opportunities.
How Gelst contributed
Gelst helped Innovapost to articulate its approach to the European market, and then assisted in targeting postal administrations. We did this by guiding and delivering its international market entry strategy from branding through to business development.
Gelst acted as an extension of Innovapost in Europe:
As a key part of its strategy, Gelst planned and delivered a marketing programme around key worldwide and European postal industry events, including:
Innovapost has built high-level relationships (CEO downwards) with all major European postal services, facilitating its pipeline building effort.
Innovapost's brand has made measurable advances within the target audience where the organisation has become known as an innovator and thought leader that delivers results. This has been confirmed by a dramatic increase in responses from top-level invitees to Innovapost's worldwide marketing events.
What they said about Gelst
'Gelst conceived an unusually innovative workshop ensuring Innovapost stood out as THE innovative company in a field already crowded by System Integrators and postal consultants.' David Allum, Senior Vice President.